Blog / Broad Museum Impact

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by Isalyn Connell

A recent study done by the Anderson Economic Group in anticipation of the new Eli and Edythe Broad Art Museum’s opening at Michigan State University cites the Nasher Museum as one of many comparable institutions with “similar markets or targeting similar audiences.” The Group’s report highlights the potential positive economic impact the Broad Art Museum will have on the Greater Lansing community, estimating a $6 million dollar increase in revenue for local businesses. The implications of this report are tremendous for both the museum and surrounding area, specifically restaurants and nearby hotels. The Nasher Museum is excited to have been referenced as both a contemporary and university art museum.

Image: Mark Bradford, “Spinning Man,” 2007 (detail). Mixed media collage on canvas, 72 x 84 inches (182.9 x 213.4 cm). Collection of Blake Byrne, T’57. © Mark Bradford. Photo by J Caldwell

 

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