Blog / Pretty Pictures, Click Here

Posted By Wendy Hower

E-newsletter by the Nasher Museum
We were tickled by a recent shoutout from Contactology, the Durham-based company that powers the Nasher Museum’s weekly e-newsletter.
Contactology summarized the past year for clients in an article, “2013: The Year Marketers Got Smarter (But Also Panicked a Little).”
“Images work, if used correctly. The Nasher Museum of Art at Duke University used heat maps and other reporting data to discover that their subscribers were more likely to click on images than text links. The result: a successful redesign and better engagement.”

Recent Posts

In Memoriam: Horst Meyer

Posted by Sarah Schroth

The Nasher Museum of Art lost a dear and loyal friend when Horst Meyer passed away last weekend. T… MORE

Seeing the Light: Los Angeles

Posted By Wendy Hower and Rachel Goodwin

Two Nasher Museum staffers crisscrossed Los Angeles over the course of five days to take in six aMORE