We were tickled by a recent shoutout from Contactology, the Durham-based company that powers the Nasher Museum’s weekly e-newsletter.
Contactology summarized the past year for clients in an article, “2013: The Year Marketers Got Smarter (But Also Panicked a Little).”
“Images work, if used correctly. The Nasher Museum of Art at Duke University used heat maps and other reporting data to discover that their subscribers were more likely to click on images than text links. The result: a successful redesign and better engagement.”