It's felt really good taking charge of the video series and working on it from beginning to end. I've learned so much and definitely will be applying this new marketing lens on future projects. I hope the video series continues after me, and am excited to see how it develops in the future.Yesenia Martinez-Yanez, Appalachian State University Class of 2022 and 2022 summer intern at the Nasher Museum
This summer, graphic design major Yesenia Martinez-Yanez relaunched a video series at the Nasher Museum, giving the project her own unique touch. She met with the museum’s security manager to make sure he liked the idea of featuring members of his security team in the videos. Then she scheduled video shoots, working with their part-time schedules. She operated one of the cameras alongside museum videographer J Caldwell; she also conducted interviews of each security ambassador.
Yesenia’s project entailed several steps after each video interview: cleaning up the transcript, editing the interviews to about a minute and writing text for social media, the museum’s e-newsletter and a website article.
Meanwhile, Yesenia worked on redesigning the logo for The Art Minute. In consultation with Joel Johnson, the museum’s head of graphic design, she worked through different designs in her sketchbook. The result is her beautiful, simplified, elegant design.
This internship is for students who are underrepresented in museums and visual arts organizations, including, but not limited to, individuals of African, Asian, Latino/Hispanic, Native American, or Pacific Islander descent. The internship is made possible by a gift from Duke graduate David Arthur (A.B.’88, P’21).